disney takes a stab at defining what families need in the digital world.

By launching their new site family.com (due to be released sometime this week) Disney is hoping to develop a relaxed community atmosphere for families on the internet.

"We expect Disney Family.com will take on the feel of a corner coffee shop, a relaxed and inviting atmosphere to enter where any number of relevant conversations are taking place," said Emily Smith, VP of Disney Family.com development. "And, because the community will ultimately decide whether content is relevant, we believe the site will remain on the leading edge in terms of helping parents with information and advice."

According to Digital50.com, the goal of Disney Family.com is to provide parents with answers to pressing questions, with practical and reliable information on the editorial side of the site that is objective.

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journey to a family

The very interesting story of a Chinese orphan's journey + many others' journeys to a Jewish rite of passage. Click here for the link.

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